Free Delivery over $50

Fast and free to your door

Exclusive Savings

On your favourite brands

145+ Five Star Reviews

Customer Satisfaction Garunteed

chevron_left chevron_right
Non-Alcoholic Trailblazer Ben Branson on Why It's Time to Seasn Our Drinks - Cook & Nelson

Non-Alcoholic Trailblazer Ben Branson on Why It's Time to Seasn Our Drinks

Last week Cook & Nelson launched our latest disruptive product in the 0% alcohol catergory - seasn. This duo of alcohol-free bitters is the future of flavour, brought to you by the “Founding Father of Non-Alc” Ben Branson.

Branson spent the past six years experimenting with over 80 herbs & spices to create two intense flavourful liquids ideal for transforming alcoholic or non-alcoholic drinks, tonic water or sodas, with just a few dashes.

seasn represents the idea of seasoning drinks in the same way as seasoning food and modernizing the monopolised cocktail bitters category. Branson has been a trailblazer in the alcohol alternatives space since his early Seedlip days. He continues to challenge industry norms with this new brand.

What was the inspiration behind Seasn?

“People don’t really know what cocktail bitters are. The category has this sort of dusty, apothecary, secret bartender-y thing going on. I wondered if we could expose it to the public, and really give them something that was simple and relevant to them.”

Any reason why Light and Dark?

“I realised Seasn didn’t need to be product after product after product—huge, unwieldy ranges of individual flavours. I decided to do two products and set the limit there. We’re going to frame it as the salt and pepper of drinks.

"We’re going to call it Seasn. We’re going to ask people to season their drinks. My aim is to show people how easy and delicious drinks can be by just adding three dashes from these little bottles.”


Can you tell us more about the what you would use Light and Dark for?

There’s a super bright one seasn LIGHT for your lighter drinks like Margaritas, G&Ts or a Martini. seasn LIGHT provides notes of fresh-cut grass, lime and grapefruit peel, clean bitterness from the Andrographis paniculata plant (also known as the king of bitters) and saltiness from kombu and sea salt.

And there’s a rich spicy one seasn DARK for your darker drinks like ginger ale or whisky soda or even your Old Fashioned. seasn DARK is spicy, with aromatic flavours of kola nut, smoked cherrywood, star anise and cinnamon, with bitterness derived from the king of bitters plant, black pepper, mushroom and cocoa.

Leave a comment

Please note, comments need to be approved before they are published.